This post is a preliminary stub. I'm still working on the project, but here's a sketch of the science and sociology of gnomes (life advice). It's in three parts: 1) most surprisingly, the contrary pairing of life prescriptions show that they are empty, which implies that the benefit we seek from advice or theories of the world, while psychologically soothing or reassuring, is impractical and unaligned with the realities we actually face everyday; we seek a simplified, confirmatory world of fantasy while we actually make practical choices in reality, 2) the prevalence of one of the pairs, and absence of the other, in the culture raises many questions about cultural values or taboos or public reactions to those values and taboos, 3) most obviously, advice-giving influencers can be conveniently analysed politically and socially through their advice selection of one pair over the other. Finally, since philosophies and religions across the world are not only shot full advice but are often motivated by advice-giving and draw their audience from advice-seekers, the social psychology of gnomes affords a novel perspective on these theories and insights into their audiences' motives.
"...mystery, miracle and authority..." -- the Grand Inquisitor
1. the complementarity of gnomes
Life advice is everywhere on social media. It has obvious appeal, but an objective look at advice -- objective in the sense of not looking for advice but just looking at advice as a phenomenon or set of phenomena -- reveals paradoxes and puzzles. First among them is the pairing of contrary advice. A piece of popular advice and its contrary advice can both be equally useful, wise and true. "Better safe than sorry" is just as good a piece of advice as "carpe diem" (seize the day) or "fortune favors the brave" that is, don't be safe or you'll be sorry. Even more puzzling, why do people find any of these gnomes inspiring, when their opposite should be equally inspiring?
A moment's reflection on this complementarity of gnomes -- their tendency to come in contrary pairs -- shows that gnomes are little more than familiar, even banal definitions. "Better safe than sorry" is little more than a definition of what "safe" means; "seize the day" merely defines, metaphorically, "opportunity". And yet more puzzling, every English speaker already knows the definitions of these words and are familiar with the ideas they denote. Everyone already knows the benefit of safety and when safety is useful, and the same for opportunity and risk. We all know that we must assess risk and safety case by case. So what is the appeal of the advice?? Is it like quoting one's favorite song lyrics instead of using one's own words? Or is there something more going on? More, no doubt, as we'll see.
If life advice adds no useful information in practice, is the appeal purely psychological? Suppose it's just a way to make life seem simpler even though it has no practical value in decision-making. It's a kind of psychological soporific, a soothing reassurance to smooth away anxiety just a little bit. Grasping one of the complementary gnome pairs provides a way through the complexity of everyday life. And choosing that principle no doubt confirms what one wants to believe about oneself and one's place in the world.
I think this is one of the revealing surprises of what I want to call the gnomiad, collecting the range of advice (tongue-in-cheek hat tip to Wolfram), and gnomiology, the study of advice. Gnomiadry -- thinking about gnomes and their world -- tells us that our imagination of life is distinct from the life as we live it and that this imaginary has emotional value even though it has no other practical value. Isn't that what religion provides as well? Could it be that philosophical and political systems supply the same confirmatory reassurance and soothing simplicity? And what about science and its laws dependent on ideal situations? Don't these theories or narratives, understandings and explanations of the phenomenal world reflect a deep and basic species need? Put into predictive mind (Friston, Clark), isn't this what defines an organism -- creating a theory of its environment & itself to predict its future and preserve its free energy? Ironic that for humans, preserving our free energy from the wastefulness of anxiety and stress leads us to false beliefs (like many political beliefs or fringe theories) and partial, one-sided beliefs like life advice.
So the pairing of gnomes lead us to understand them as vacuous, familiar tautologies and then to a question, what's their appeal? Gnomiology has an answer that reaches deeply into our organic nature.
2. asymmetry of gnomes
Here's a second question. Many gnomes have contrary complements that do not have any appeal and are not to be found in the culture. There are dozens of versions for "be yourself", "don't measure yourself by others", "don't live by other's opinions", "don't live your life trying to be someone else", "follow your truth" -- this advice is everywhere. But "conform!", which is, if you think about it, very good practical advice, is nowhere to be found. Why? Does that tell us something about our culture -- that we're narcissistic? Or does it tell us something about our resistance to our culture or upbringing or the oppressiveness of our culture?
There are structural pressures on advice as well. People seeking life advice are for obvious reasons looking for personal solutions, so introspective advice "discipline yourself" , "be yourself", "know yourself" should be more common than say, Chaucer's "out of thy stall!" or Aristotle's "contemplate the universe" by which he meant, learn to understand the world outside yourself. The human inclination to confirm rather than to investigate the full range and experiment predicts that people looking for personal solutions will end up with introspective advice -- "stress is the source of your troubles", for example, not "introspection is a waste of time and a harmful aggravation of one's troubles; engage with the world or with others and you'll forget your troubles soon enough". Advice seeking may be a self-selection of introverted, self-affirming gnomes.
3. advice-givers, the politics of the self-help industry
Finally, there are trends in advice unevenly distributed. So the anti-woke espouse stoicism which seems to be a philosophy constructed almost entirely of personal advice. Aurelius' Meditations is one gnome after another (and people love it for this!). The stoic trend is all very political, or more accurately, politically apolitical: its politics is, "don't be political; attend to yourself." It's consistent with a lot of Christian morality including "give unto Caesar what is Caesar's" and "my kingdom is not of this world", and you can see it in Jordan Peterson's confluence of stoicism and Christianity. And I'm not trying to be clever here. Peterson is quite clear that his apoliticist advice is political, especially when it comes to social justice and Marxism. He is a partisan anti-Marxist and anti-woke. Those are strong political stands, as stubborn as political stands typically are.
So the choice of gnomes culturally and individually tell us a lot. In the case of individual choices we get a picture of our political divides. I'm not sure what the cultural selection tells us, but a sociology of gnomes promises to be revelatory as all sciences are.
4. gnomes vs practical advice
All of the above gnomiadry applies only to life advice. Practical advice doesn't have any of these paradoxical puzzles. This again shows just how strange and useless yet appealing life advice is.
Gnomes can even be empty tautologies. "Be humble" might be the most common advice on how to overcome confirmation bias. It's perfect question-begging rephrasal of the problem to be solved: "if you don't want to prioritize your own beliefs, don't". Here's a post on practical advice to overcome confirmation bias -- use Bayeseian reasoning by looking for the base rate, we tend to be oblivious to the unthreatening normal so don't focus on the rare threat at the expense of the frequent, look for disconfirmatory evidence, not confirmation, question metaphors, assumptions and intuitions. That's a program. List the items and apply. Practical.
An instagram video gives this advice to those who ask "what kind of gloves should I buy for street calisthenics". The answer:
"it doesn't matter what gloves you wear, it's what's in the gloves that matter."
Now, that's a kind of life-advice, frequent among exercisers: it's a form of "just do it!" (It's also a faint hint of an insult: You are asking about trivialities. Be a man and get down to your 6,000 push-ups!) The contrary complementary advice to "Just do it!" might include "discipline -- struggling with yourself -- is a losing battle, but simply structuring your time to include exercise may help you get you to it". But "What gloves should I buy" also has a practical answer without any contrary complement. Here it is:
For calisthenics you should buy gloves with a grippy palm on the outside and also on the inside so the glove will not slip on the bar and your hand won't slip in the glove. Warning: avoid cheap rubber that will degrade quickly into a sticky surface, which will stick the glove to the bar. This can be lethal if you wear them while riding your bike as the gloves will stick to the handlebars whenever you try to lift a hand from the handlebar, and that will unintentionally steer the bike (and you) unpredictably into a truck or over a cliff or other places you'd rather not be.
Such practical advice has no contrary. It's not empty tautologies like 'if you want to do calisthenics, just do it!" It's substantive, if boring, practical advice. It's the kind of good advice you look for in consumer reviews.
What's so interesting about gnomes is their bizarre paradoxical puzzle and appeal. Useless, its opposite just as useless, and yet appealing. It has the mystery of religion, hasn't it? What did Ivan's Grand Inquisitor say, "mystery, miracle and authority"; that's what we're all looking for. Gnomes, not the plain bread of practical advice.
Gnomiology also plays into cultural confirmation and confirmation bias. A lot of calisthenics advice extols discipline -- do it even though you don't like it. The complementary contrary is equally sound and maybe even more practical "discipline is a battle with yourself that you will lose; if you enjoy something, you'll do it; if you don't enjoy it, find something that you do enjoy". Discipline, the strength to overcome one's weaknesses, is consonant with our gender norms. Enjoyment isn't. Discipline plays on the inspiration of being masculine, and, no surprise, that's a lot of what calisthenics is for.
the morality of gnomes?
"Health is wealth", popular among the calisthenics movement, seems undeniable and without contrary until you realize that health actually isn't wealth, and lack of money-wealth statistically leads to poor health, and money-wealth correlates with better health outcomes. But there's no gnome, "wealth is health!"
There's something morally prudish about all of this. "Fortune favors the cut-throat competitor" and "money will bring you health" are too crass and crude, let alone "fortune favors an a**hole". They violate our be-nice morality. The cultural notion of wisdom and sagacity are inconsistent with crassness regardless however practical. Even "Just do it!" doesn't imply any harm to anyone. "Cut in line if you can" might have practical value, but unless you're Peter Thiel, you'd never publicly advise it. It's anti-social. And yet, "be yourself" is hardly social. It's again the self-selection of self-help that underlies much of the gnomiad.
a dynamics of advice?
Contradictory pairs of advice are by nature structured as a decision tree. Go with daring then you've abandoned safe. Since time is unidirectionally always forward, this decision tree looks Markovian -- that is, it goes from one position to another and can't go back without loss of time.
It already seems that the role of time plays a really important one, and generates its own advice. "Time is money." There's no regaining time. And there's no complementary contradiction to that one unless it be the empty truism "live in the present" or "don't fret over spilt milk", both imperfect complements. "There's no regaining time" is itself a truism. Does it imply "choose carefully" or "follow your gut instinct"? "Don't fret over spilt milk" also has a complement, "learn from your mistakes".
But is the tree really Markovian? What if the choice of "be brave" applies only to youth? We need a push-down machine for this tree and a time tracker.
Of course I'm plagiarizing Chomsky and Wolfram, but these are the tools available. Maybe we can discover more as we go along.
You can imagine what's next. Contexts other than youth/age can apply -- "daring" might apply to careers, "safety" in relationships or marriages. What about long-term goals, ends prioritizing all other decisions? And "keep your yes on the prize" contrasts with "be flexible" and "life is what happens on your way to your goal". These also depend on time and context. At what point should you abandon a goal and "cut your losses" instead of "be constant, perseverant, dedicated"?
Work on these contradictions begins to seem futile. All the advice is like conflicting religions. From afar, they all seem foolish since they each purport to be true, but deny each other. "Don't heed advice, learn for yourself!" of course is the paradoxical limit. It seems on the face of it an empty truism -- one can't learn for someone else without learning oneself. But there's always the contrarian "be skeptical" and its paradoxical complement and consequence "be skeptical of being skeptical". Aristotle the Wise: moderation in all things. It sounds like a cop out too good to be true, but moderation has the virtue of being without paradox. But he should have said, moderation in most things. Which things? We still need context.
When asked for life advice in an interview, a famous actor replied, "I don't give advice. People have to face things themselves." Respect.